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THE 30-DAY WEAR TEST IS BACK! SHOP NOW.

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Keep the feel good going.

Second Cut™ helps our best materials stay in your gear and out of landfills.
By using fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint.

Comfort comes full circle.

You have sent us nearly 2 million socks which have kept over
150,000 pounds of perfectly good materials out of landfills.

Recycle your socks with us.

Old socks don’t have to be thrown away anymore. You can order a free sock recycling kit from us, print your own label at home, or find a participating retailer near you.

Sustainability Targets

Learn about our biggest goals, how we’re catapulting towards circularity, and how you can help us get there.

Give your old gear new life.

We teamed up with ThredUp to help you shop and sell gently used Smartwool® styles that are ready for the next adventure outside.

Frequently Asked Question

What is Second Cut™?
Second Cut™ is our recycled wool program focused on reusing sock fibers to reduce environmental impact.
What materials are used?
We blend reclaimed fibers with responsibly sourced ZQ Merino wool to ensure durability, softness, and sustainability.
Why is this important?
Our circular initiatives help us reach our 2030 sustainability goals and reduce our environmental footprint.