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Keep the feel good going.
Second Cut™ helps our best materials stay in your gear and out of landfills.
By using fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint.
An icon reimagined to reduce waste and reinforce durability.
We’ve collected over 2 million old socks to recycle them into brand-new pairs that feel good every step of the way.
We collected scraps from our category-leading Classic Thermal Merino Base Layers and turned it into our best fleece yet—saving 350,000 pounds of our best materials from going to waste.
You have sent us nearly 2 million socks which have kept over 150,000 pounds of perfectly good materials out of landfills.
Recycle your socks with us.
Old socks don’t have to be thrown away anymore. You can order a free sock recycling kit from us, print your own label at home, or find a participating retailer near you.
Our Second Cut™ recycled wool program represents a significant step forward in our commitment to 2030 sustainability goal. By using sock fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint. Our new Second Cut™ Hike socks utilize the circular yarn blended with responsibly sourced ZQ Merino wool to provide all the performance, softness, and durability that our customers have come to expect from Smartwool. We believe that by embracing innovative solutions like recycled wool, we can create a more sustainable future for both our business and the planet.
Frequently Asked Question
What is Second Cut™?
Second Cut™ is our recycled wool program focused on reusing sock fibers to reduce environmental impact.
What materials are used?
We blend reclaimed fibers with responsibly sourced ZQ Merino wool to ensure durability, softness, and sustainability.
Why is this important?
Our circular initiatives help us reach our 2030 sustainability goals and reduce our environmental footprint.
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